Description:

Director of Product Marketing

Osborne Recruitment is delighted to partner with our global financial services client to recruit a Director of Product Marketing. This is an exceptional opportunity for a driven, ambitious, and highly strategic marketing leader to shape and elevate a world-class compliance platform in a competitive market.

We are seeking a passionate and results-oriented professional with a strong background in financial services and a solid understanding of industry compliance. The ideal candidate will serve as a key spokesperson for the product—representing it at industry events, trade shows, and across relevant channels—while confidently articulating its value among competitors.

In this role, you will establish and lead the Product Marketing function, driving the positioning, messaging, and go-to-market strategy for the organisation’s compliance solutions. You will develop the sales enablement tools and strategic narratives that fuel demand, pipeline, and revenue growth. Collaboration will be central to your success, as you will work closely with product management, demand generation, marketing operations, sales, and customer success to ensure strong alignment between product marketing and broader business objectives.

If you are a passionate marketer with the ambition to make a meaningful impact, this is a rare opportunity to do so on a global stage.

Responsibilities:

• Develop and own the product marketing strategy for one or more product pillars (e.g., Employee Compliance, Trade & Surveillance, Third-Party/KYC) within the client’s platform.
• Manage and lead a small but growing team.
• Craft clear, differentiated positioning and messaging that articulates our client’s value proposition in the regulatory-technology (RegTech) / compliance-tech market.
• Lead the go-to-market planning for new product launches, feature updates, and ecosystem expansions—working cross-functionally with product management, demand gen, content, sales, and enablement.
• Enable the commercial teams: create sales tools, competitive battlecards, and buyer personas (for CCOs, Compliance OFC, Heads of Risk/Conduct, CIOs.
• Support demand-generation and ABM efforts: align product-marketing with field and demand teams to drive conversion.
• Define, monitor and optimize product-marketing KPIs.
• Market & competitive intelligence: track market map competitive landscape, surface insights to product and strategy leadership.
• Influence pricing and packaging discussions working with product management, revenue ops and executives.

Experiences and Skills:

• 10+ years of product marketing experience in SaaS, preferably serving financial-services, compliance, risk or RegTech markets.
• Proven track record of driving pipeline and revenue growth via product-marketing efforts, with strong metrics orientation (e.g., MQL-SQL conversion, ROMI, attach rates).
• Experience working with large enterprise sales cycles, global/regional teams, and complex buyer personas (C-suite, heads of function).
• Strong go-to-market launch experience—launching products/features with cross-functional alignment and measurable business outcomes.
• Excellent communication skills, comfortable delivering in executive forums, and able to tell powerful customer stories.
• Analytical mindset—able to use data and insights to refine product-marketing strategies, measure success, adjust tactics.
• Experience in global / multi-region environments is a plus.
• Bachelor’s degree required; MBA or equivalent is a plus.

For additional information regarding this position or to apply, send a detailed resume directly to Meghan Scarff, Senior Recruitment Consultant at Meghan.scarff@osbornerecruitment.ca
Osborne Recruitment is an equal opportunity employer committed to supporting an inclusive and accessible environment. Should you require accommodation or support in any aspect of the recruitment and selection process, we will assist to meet your needs.

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